The African aviation, aerospace and air transport industries are among the fastest growing African sectors. There are significant opportunities for airlines to deliver the connectivity that the whole continent needs.

Some projects delivered:

• Market Research for an International Aerospace Company in the Magreb Region
• Mission Trade for North American Companies seeking specific contacts within the Department of the Interior in Morocco as a primary objective.  Secondary objective include other firms interested in working as a local representative counterpart in the security sector pertinent to their requirements.
• Trade support for the annual Marrakech Air Show

Food Industry – an opportunity to tap into Africa’s consumer market growth.

Some projects delivered:

• Surveying potential distributors, reps, agents, trading partners, competitors, prospective customers, system integrators, JV partners for a Spanish frozen food company in Morocco, Mauritania and Senegal
• Strategic JV alliance agreement in Morocco between a Spanish frozen food company and the biggest food chain in the country
• Attracting food importers and distributors from Algeria and Tunisia to Portuguese food exhibitions

Infrastructure development is a key driver for progress across the African continent. Africa’s vast infrastructure deficit is a constraint on its growth, but also an opportunity to leapfrog to new, more efficient technologies. The need for adequate infrastructure—secure energy, efficient transport, reliable communication systems, resilient sanitation, and affordable housing—is particularly apparent.

Some projects delivered:

• Support international contractor for bidding selection in construction projects in MENA countries
• Intercultural training and coaching program for Managers for a International Contractor in Morocco
• Provide contacts / introductions to professional service providers required in order for an European Contractor Company to set up sales office in-country (general business assistance on taxes, legal issues, employment, etc).

Africa is the only pharmaceutical market where exponential growth is still achievable. The value of Africa’s pharmaceutical industry jumped to USD 28.56 billion in 2017 from just USD 5.5 billion a decade earlier.

That growth is continuing at a rapid pace: we predict the market will be worth USD 56 billion to USD 70 billion by 2030.

It is opportunistic for multinationals and pharmaceutical companies seeking new sources of growth as developed markets stagnate while patients will also gain access to medicines previously unavailable on the continent.

Some projects delivered:

• Go-to Market Strategy for a Canadian Pharmaceutical Company in Spain and Morocco. Showcasing th best opportunities for distribution, and the general model recommended for entry.

The telecom sector in Africa has opened up a plethora of business opportunities. Among all other continents, Africa has been the fastest growing mobile market during the past five years, with more than 170 million mobile users.

Mobile telephony has had a significant impact on economic growth, which in many African countries is twice as high as in developed countries.

Some projects delivered:

• Establishment of Commercial Antenna in Morocco as a leading company in the distribution of Orange B2B products
• Selection, supervision and coordination of a commercial network

Rapid economic and population growth in Africa, particularly in the continent’s burgeoning cities, will have profound implications for the energy sector, both regionally and globally.

Africa’s population is among the fastest growing and youngest in the world.

Some projects delivered:

• Competition Analysis summary of up to 5 top competitors to a Chinese Electric Holding in Cameroon, Ivory Coast, Nigeria and Senegal. Providing general contact information, as well as current trends in this industry with regards to competitor market position including analysis of pricing information for competitor products.
• Surveying potential distributors, reps, agents, trading partners, competitors, prospective customers, system integrators, JV partners for a Spanish Electric Manufacturer using specific questions provided by the client

Finding a sustainable way to meet growing energy needs is one of the core development challenges for the continent.

Africa is rich in renewable energy sources, including hydro, sun, wind and others, and the time is right for sound planning to ensure the right energy mix.

Some projects delivered:

• Identification – Providing access to key government officials for a Finnish renewable energy company.
• Providing summary of procedures for bidding to a spanish energy company

There is a massive potential for the security industry in Africa. Many of the issues are the result of years of conflict, disease and instability, caused by a lack of real society within modern state boundaries.

Some of the natural resources coming out of the region bring their own unique security problems, like diamond mining, rare earth metal extractions and, of course, oil.

Some projects delivered:

• Current Trends Summary for the German Ministry. Providing an executive summary of the current trends related to the industry, regulation, issues on Maghreb markets as presented by local newspapers & media, public opinion, and industry publications.
• Creating a list of distributors, reps, agents, trading partners, competitors, prospective customers, system integrators, JV partners for a German company based on given search criteria, including specific points of contact within the organizations.
• Organised a Cyber Security seminar in Morocco and Algeria for the German Ministry of Industry

Less than half of Africa’s rural population has access to an all-season road.

Some projects delivered:

• Trade Mission for the German Ministry of Transport that includes identification of appropriate contacts (including private sector or government contacts) in the Egyptian market
• Surveying potential distributors, reps, agents, trading partners, competitors, prospective customers, system integrators, JV partners, for an international Spanish transport company in Morocco using specific questions provided by the client.

Africa’s market is the most underdeveloped automobile market in the world. Apart from South Africa, Morocco, Egypt and Algeria, the automotive market in rest of the countries is considerably small in comparison.

Some projects delivered:

• Identified tariffs and duties, calculated landed costs for client’s products, and provided detailed documentation used for a Spanish automotive provider in Morocco
• Identifying and providing a list of warehousing options and/or FTZ or custom bonded warehouses for distribution for a French manufacturer in Morocco and Algeria

Africa has a lot of untapped potential as an e-commerce market. Businesses entering African markets can reap rich rewards, but only if they use ultra-localized approaches to payment, delivery, and marketing.

Some projects delivered:

• Establishment of Commercial Antenna in Morocco as a leading marketplace in Morocco

While healthcare remains one of the largest and most important industries in the world, Africa has been continuously lagging behind other developing regions in a number of key areas: medical equipment, infrastructures, digital health startups, healthcare providers…

Some projects delivered:

• Feasibility Study for a Spanish dental and esthetic clinic in Morocco
• Identifying and providing documentation of relevant local legislation for an implant dental manufacturer products homologation in Morocco
• Market Presence providing an executive summary of various means to properly establish a company in the market. Including the standard mark-up/commission for distributors or representatives in the market, the market standard for payment terms, stocking quantities, Incoterms, delivery times, and transportation management for a medical equipment German company

Africa hosts a huge spectrum of suitable agro-climatic conditions that allows a broad range of diverse agricultural production.

However, it is still importing large quantities of agricultural and food products that may be produced within the continent.

Some projects delivered:

• Trade mission for Moroccan companies that include identification of appropriate contacts (including private sector or government contacts) in Ghana market
• Identifying, screening, and inviting appropriate in-country partners from Morocco, Algeria and Tunisia (end-users, customers, clients, trade associations, etc.) to Exhibition FAME INNOWA in Spain and arranging B2B meetings

Around 67 million tourists flocked to Africa in 2018, a record 7% increase from 63 million arrivals in 2017 and 58 million in 2016.

From the souks of Marrakech to the quaint vineyards of the Cape, the top African tourist spots were Morocco and South Africa, with around 10 and 11 million arrivals per year.

Some projects delivered:

• Joint venture and alliance strategy between an international Spanish hotel chain and a local hotel chain in the Moroccan market
• Trade Mission for Spanish contract furniture manufacturer companies that include identification of appropriate contacts for Moroccan market

Africa’s total proven reserves stand at 125.3 Bbo and 509 Tcf natural gas, 7.5% and 7.1% respectively of the global total.

Some projects delivered:

• Due diligence and acquisition support to identify maintenance companies in the petrochemical sector for a Russian leader oil company to fasttrack their market penetration in Africa. Target markets: Morocco, Algeria, Egypt, Angola, Nigeria and South Africa

Rapid urbanization is pushing up demand for housing in Africa. African cities become the new home to over 40,000 people every day, many of whom find themselves without a roof over their heads.

Some projects delivered:

• Trade Mission for Spanish building material companies that include identification of appropriate contacts in the Moroccan market
• Trade Mission for American wood companies that include identification of appropriate contacts in Middle Eastern markets

The African continent is due for change on an unprecedented scale in the coming decades, with water taking center stage as a vital agent for its social and economic development.

With a population that’s set to double between now and 2050, and the fastest rate of urbanization in the world, the pressures on African utility services and infrastructures are only set to increase.

Some projects delivered:

• Market entry strategy for a Finnish water company, providing an executive summary of the strategy most appropriate to consider upon entry into one specific market. Including various means of market entry, best opportunities for distribution, and a general recommended model for entry.
• Trade Mission for Finnish companies that include identification of appropriate contacts  in the Algerian and Tunisian markets

Despite significant progress, international trade has so far not served as an effective tool for the achievement of rapid and sustainable economic growth and development for many African countries.

The promotion of intra-regional trade constitutes an imperative response to challenges facing Africa and will contribute to enhancing the countries’ capacity and getting them ready to compete more effectively on international markets.

Some projects delivered:

• Research: Identification – Fishing Supplier Contacts identifying and providing contact information for purchase for a Dutch Trade Company
• Arranging logistics support for a Chinese trading company